Call Us 0116 277 9024
Arrange a home visit
Fraser James Blinds

Cookies & Privacy Policy

Home » Cookies & Privacy Policy

Cookies & Privacy Policy


By using the website of you consent to the usage of data captured by the use of cookies. Cookies allow us to do multiple things to enhance and improve your browsing experience on our website. If you wish to turn off cookies, please adjust your browser settings. Our website will continue to function without cookies.

We use cookies to track visitors to our website; these details are in no way personal or identifiable details and will never be shared. Our cookies are for the sole purpose of improving the performance of our website for you, the user; this includes allowing us to geo-target our users, to make websites more personal and relevant to you.

Below are the third party tools we use:

Google Analytics

Page views, source and time spent on website are part of the user website activities information we can see with this cookie. This information cannot be tracked back to any individuals as it is displayed as depersonalised numbers; this is in order to help protect your privacy whilst using our website.

Using Google Analytics we can take account of which content is popular, helping us to provide you with reading and viewing materials which you will enjoy and find useful in the future.

We also use Google Analytics Remarketing cookies to display adverts on third party websites to our past site users, based on their past visits. The data we collect will only be used in accordance with our own privacy policy and Google’s privacy policy.

Should you not wish for your website visits to be recorded by Google Analytics, you are able to opt-out with the addition of a browser add-on: Google Analytics Opt-out Browser Add-on

Google Analytics Advertiser

We use Google Analytics Advertiser Features, which helps us to better understand site visitors, via anonymised data. This can include collecting information from:

  • Google Display Network Impression Reporting
  • DoubleClick Platform integrations
  • Google Analytics Demographics and Interest Reporting
  • Remarketing with Google Analytics

This information is collected via Google advertising cookies and anonymous identifiers, in addition to data collected through the standard Google Analytics implementation. It allows us to understand what type of users visit the site, which then allows us to improve the website’s offerings for a better user experience.

Google AdWords

We use Google AdWords to see which pages led to our users submitting contact forms to us, which allows us to create a more effective marketing campaign, and make better use of our paid search budget.

Pinterest Conversion Tag

Our website also uses the conversion-tracking Pinterest tag from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. This allows users of our websites to receive interest-based advertising when visiting Pinterest or other websites that also use the feature. We use this tool to show you advertisements that might interest you and to personalise our website to your interests.

Due to the use of this marketing tool, your browser will automatically establish a direct connection to the Pinterest server. We have no control over the scope and further use of data collected by Pinterest through the use of these tools, so the information in this privacy policy reflects our current understanding of the matter: As the Pinterest tag has been integrated into our web services, Pinterest will be notified when you visit the relevant part of our website or click on one of our advertisements. If you are registered with a Pinterest service, Pinterest may be able to attribute the visit to your individual account. Even if you are not registered with or logged into Pinterest, it is possible for Pinterest to identify and save your IP address as well as other identifying features.

The legal basis for processing your personal data for conversion tracking using the ‘Pinterest tag’ is your declaration of consent in accordance with point (a) of Article 6(1) of the GDPR. Processing your personal data using the ‘Pinterest tag’ conversion tracking element allows us to boost sales by selling goods or services. We use conversion tracking to show you advertisements that might interest you and to personalise our websites to your interests. Conversion tracking allows you to receive interest-based advertising when visiting the social network Pinterest or other websites that also use the feature. Your personal data is deleted as soon as it is no longer required for the purpose for which it was processed or if you revoke your consent.

The Pinterest tag feature can be disabled by making the appropriate setting in your browser or – if you are logged into Pinterest – at Personalized ads on Pinterest .
Further information on data processing by Pinterest can be found here


We use DoubleClick cookies and remarketing codes on our website to record user activity. The information we collect allows us to create targeted advertising in future work and across Google’s network of partners.

Website Optimiser

Our website optimiser uses cookies to remember your search history. The information collected is anonymous and not personally identifiable, and allows us to generate more relevant results for your searches in the future.

Call Tracking

We use Call Tracking to set dynamic phone numbers on our site. These help us identify how you found the website when you call us and allows us to identify the source that you used to find the website. It gives a better idea of our users’ requirements and lets us tailor our advertising methods in the future. If you phone us, your call may be recorded for training and quality purposes.

Visitor Tracking

We often record and monitor user’s behaviour around a website to analyse how we can improve its performance.

No Fields Found.

By clicking "Accept All Cookies", you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, assist in our marketing efforts, and for personalised advertising.

More Information Accept All Cookies